CoverFi data dictionary

Most records providers describe their data in adjectives. This page lists it field by field: every column in the source deliveries CoverFi's dataset is built from, with a plain-English description, its value type, and the block it belongs to. It is generated from the same checked-in catalog the product itself uses, so it cannot drift from reality.

Scale claim, precisely: CoverFi serves 250M+ people, built from 325,922,407 raw source records (rows deduplicate to people on a stable consumer key). For what these fields mean in search results — match tiers, confidence, masking — see the glossary; to query them programmatically, see the API docs.

Primary consumer file

What it is: a licensed consumer marketing compilation — the spine of the dataset; every served record comes from it.
Size: 325,922,407 raw rows · 236.3 GB · 272 columns
Grain: one row per person, with up to 5 alternate names / 10 addresses inline
Coverage: US consumers; name/address activity stamps mostly 2016–2020

Identity (12 columns)

Column	Type	Description
`CONSUMER KEY`	identifier	Vendor identifier for the consumer.
`PREFIX`	string	Prefix of the primary name.
`FIRST NAME`	string	First name of the primary name.
`MIDDLE NAME`	string	Middle name of the primary name.
`LAST NAME`	string	Last name of the primary name.
`SUFFIX`	string	Suffix of the primary name.
`GENDER`	enum	Gender code supplied for the consumer.
`DATE OF BIRTH`	date_yyyymm_or_dd	Date of birth at month or day precision.
`AGE`	integer	Age supplied for the consumer.
`DECEASED`	boolean_yn	Whether the consumer is marked deceased as Y or N.
`FIRST SEEN DATE PRIMARY NAME`	date_yyyymmdd	First date the primary name was observed.
`LAST SEEN DATE PRIMARY NAME`	date_yyyymmdd	Last date the primary name was observed.

Alternate Names (30 columns)

Column	Type	Description
`ALTERNATE NAME 1`	string	Complete alternate name in group 1.
`ALTERNATE PREFIX 1`	string	Prefix of alternate name 1.
`ALTERNATE FIRST NAME 1`	string	First name of alternate name 1.
`ALTERNATE MIDDLE NAME 1`	string	Middle name of alternate name 1.
`ALTERNATE LAST NAME 1`	string	Last name of alternate name 1.
`ALTERNATE SUFFIX 1`	string	Suffix of alternate name 1.
`ALTERNATE NAME 2`	string	Complete alternate name in group 2.
`ALTERNATE PREFIX 2`	string	Prefix of alternate name 2.
`ALTERNATE FIRST NAME 2`	string	First name of alternate name 2.
`ALTERNATE MIDDLE NAME 2`	string	Middle name of alternate name 2.
`ALTERNATE LAST NAME 2`	string	Last name of alternate name 2.
`ALTERNATE SUFFIX 2`	string	Suffix of alternate name 2.
`ALTERNATE NAME 3`	string	Complete alternate name in group 3.
`ALTERNATE PREFIX 3`	string	Prefix of alternate name 3.
`ALTERNATE FIRST NAME 3`	string	First name of alternate name 3.
`ALTERNATE MIDDLE NAME 3`	string	Middle name of alternate name 3.
`ALTERNATE LAST NAME 3`	string	Last name of alternate name 3.
`ALTERNATE SUFFIX 3`	string	Suffix of alternate name 3.
`ALTERNATE NAME 4`	string	Complete alternate name in group 4.
`ALTERNATE PREFIX 4`	string	Prefix of alternate name 4.
`ALTERNATE FIRST NAME 4`	string	First name of alternate name 4.
`ALTERNATE MIDDLE NAME 4`	string	Middle name of alternate name 4.
`ALTERNATE LAST NAME 4`	string	Last name of alternate name 4.
`ALTERNATE SUFFIX 4`	string	Suffix of alternate name 4.
`ALTERNATE NAME 5`	string	Complete alternate name in group 5.
`ALTERNATE PREFIX 5`	string	Prefix of alternate name 5.
`ALTERNATE FIRST NAME 5`	string	First name of alternate name 5.
`ALTERNATE MIDDLE NAME 5`	string	Middle name of alternate name 5.
`ALTERNATE LAST NAME 5`	string	Last name of alternate name 5.
`ALTERNATE SUFFIX 5`	string	Suffix of alternate name 5.

Addresses (180 columns)

Column	Type	Description
`ADDRESS 1`	string	Complete address line for address 1.
`HOUSE NUMBER 1`	string	House number of address 1.
`PREDIRECTIONAL 1`	string	Directional prefix of address 1.
`STREET NAME 1`	string	Street name of address 1.
`STREET SUFFIX 1`	string	Street suffix of address 1.
`POST DIRECTION 1`	string	Directional suffix of address 1.
`UNIT TYPE 1`	string	Unit type of address 1.
`UNIT NUMBER 1`	string	Unit number of address 1.
`CITY NAME 1`	string	City of address 1.
`STATE ABBREVIATION 1`	enum	State abbreviation of address 1.
`ZIP 1`	zip5	Five-digit ZIP code of address 1.
`Z4 1`	zip4	Four-digit ZIP extension of address 1.
`DELIVERY POINT CODE 1`	string	Delivery point code of address 1.
`DELIVERY POINT VALIDATION 1`	enum	Delivery point validation code of address 1.
`CARRIER ROUTE 1`	string	Postal carrier route of address 1.
`FIPS CODE 1`	string	FIPS code of address 1.
`Z4 TYPE 1`	string	ZIP+4 record type of address 1.
`TRANSACTION DATE 1`	date_yyyymm	Transaction month for address 1.
`ADDRESS 2`	string	Complete address line for address 2.
`HOUSE NUMBER 2`	string	House number of address 2.
`PREDIRECTIONAL 2`	string	Directional prefix of address 2.
`STREET NAME 2`	string	Street name of address 2.
`STREET SUFFIX 2`	string	Street suffix of address 2.
`POST DIRECTION 2`	string	Directional suffix of address 2.
`UNIT TYPE 2`	string	Unit type of address 2.
`UNIT NUMBER 2`	string	Unit number of address 2.
`CITY NAME 2`	string	City of address 2.
`STATE ABBREVIATION 2`	enum	State abbreviation of address 2.
`ZIP 2`	zip5	Five-digit ZIP code of address 2.
`Z4 2`	zip4	Four-digit ZIP extension of address 2.
`DELIVERY POINT CODE 2`	string	Delivery point code of address 2.
`DELIVERY POINT VALIDATION 2`	enum	Delivery point validation code of address 2.
`CARRIER ROUTE 2`	string	Postal carrier route of address 2.
`FIPS CODE 2`	string	FIPS code of address 2.
`Z4 TYPE 2`	string	ZIP+4 record type of address 2.
`TRANSACTION DATE 2`	date_yyyymm	Transaction month for address 2.
`ADDRESS 3`	string	Complete address line for address 3.
`HOUSE NUMBER 3`	string	House number of address 3.
`PREDIRECTIONAL 3`	string	Directional prefix of address 3.
`STREET NAME 3`	string	Street name of address 3.
`STREET SUFFIX 3`	string	Street suffix of address 3.
`POST DIRECTION 3`	string	Directional suffix of address 3.
`UNIT TYPE 3`	string	Unit type of address 3.
`UNIT NUMBER 3`	string	Unit number of address 3.
`CITY NAME 3`	string	City of address 3.
`STATE ABBREVIATION 3`	enum	State abbreviation of address 3.
`ZIP 3`	zip5	Five-digit ZIP code of address 3.
`Z4 3`	zip4	Four-digit ZIP extension of address 3.
`DELIVERY POINT CODE 3`	string	Delivery point code of address 3.
`DELIVERY POINT VALIDATION 3`	enum	Delivery point validation code of address 3.
`CARRIER ROUTE 3`	string	Postal carrier route of address 3.
`FIPS CODE 3`	string	FIPS code of address 3.
`Z4 TYPE 3`	string	ZIP+4 record type of address 3.
`TRANSACTION DATE 3`	date_yyyymm	Transaction month for address 3.
`ADDRESS 4`	string	Complete address line for address 4.
`HOUSE NUMBER 4`	string	House number of address 4.
`PREDIRECTIONAL 4`	string	Directional prefix of address 4.
`STREET NAME 4`	string	Street name of address 4.
`STREET SUFFIX 4`	string	Street suffix of address 4.
`POST DIRECTION 4`	string	Directional suffix of address 4.
`UNIT TYPE 4`	string	Unit type of address 4.
`UNIT NUMBER 4`	string	Unit number of address 4.
`CITY NAME 4`	string	City of address 4.
`STATE ABBREVIATION 4`	enum	State abbreviation of address 4.
`ZIP 4`	zip5	Five-digit ZIP code of address 4.
`Z4 4`	zip4	Four-digit ZIP extension of address 4.
`DELIVERY POINT CODE 4`	string	Delivery point code of address 4.
`DELIVERY POINT VALIDATION 4`	enum	Delivery point validation code of address 4.
`CARRIER ROUTE 4`	string	Postal carrier route of address 4.
`FIPS CODE 4`	string	FIPS code of address 4.
`Z4 TYPE 4`	string	ZIP+4 record type of address 4.
`TRANSACTION DATE 4`	date_yyyymm	Transaction month for address 4.
`ADDRESS 5`	string	Complete address line for address 5.
`HOUSE NUMBER 5`	string	House number of address 5.
`PREDIRECTIONAL 5`	string	Directional prefix of address 5.
`STREET NAME 5`	string	Street name of address 5.
`STREET SUFFIX 5`	string	Street suffix of address 5.
`POST DIRECTION 5`	string	Directional suffix of address 5.
`UNIT TYPE 5`	string	Unit type of address 5.
`UNIT NUMBER 5`	string	Unit number of address 5.
`CITY NAME 5`	string	City of address 5.
`STATE ABBREVIATION 5`	enum	State abbreviation of address 5.
`ZIP 5`	zip5	Five-digit ZIP code of address 5.
`Z4 5`	zip4	Four-digit ZIP extension of address 5.
`DELIVERY POINT CODE 5`	string	Delivery point code of address 5.
`DELIVERY POINT VALIDATION 5`	enum	Delivery point validation code of address 5.
`CARRIER ROUTE 5`	string	Postal carrier route of address 5.
`FIPS CODE 5`	string	FIPS code of address 5.
`Z4 TYPE 5`	string	ZIP+4 record type of address 5.
`TRANSACTION DATE 5`	date_yyyymm	Transaction month for address 5.
`ADDRESS 6`	string	Complete address line for address 6.
`HOUSE NUMBER 6`	string	House number of address 6.
`PREDIRECTIONAL 6`	string	Directional prefix of address 6.
`STREET NAME 6`	string	Street name of address 6.
`STREET SUFFIX 6`	string	Street suffix of address 6.
`POST DIRECTION 6`	string	Directional suffix of address 6.
`UNIT TYPE 6`	string	Unit type of address 6.
`UNIT NUMBER 6`	string	Unit number of address 6.
`CITY NAME 6`	string	City of address 6.
`STATE ABBREVIATION 6`	enum	State abbreviation of address 6.
`ZIP 6`	zip5	Five-digit ZIP code of address 6.
`Z4 6`	zip4	Four-digit ZIP extension of address 6.
`DELIVERY POINT CODE 6`	string	Delivery point code of address 6.
`DELIVERY POINT VALIDATION 6`	enum	Delivery point validation code of address 6.
`CARRIER ROUTE 6`	string	Postal carrier route of address 6.
`FIPS CODE 6`	string	FIPS code of address 6.
`Z4 TYPE 6`	string	ZIP+4 record type of address 6.
`TRANSACTION DATE 6`	date_yyyymm	Transaction month for address 6.
`ADDRESS 7`	string	Complete address line for address 7.
`HOUSE NUMBER 7`	string	House number of address 7.
`PREDIRECTIONAL 7`	string	Directional prefix of address 7.
`STREET NAME 7`	string	Street name of address 7.
`STREET SUFFIX 7`	string	Street suffix of address 7.
`POST DIRECTION 7`	string	Directional suffix of address 7.
`UNIT TYPE 7`	string	Unit type of address 7.
`UNIT NUMBER 7`	string	Unit number of address 7.
`CITY NAME 7`	string	City of address 7.
`STATE ABBREVIATION 7`	enum	State abbreviation of address 7.
`ZIP 7`	zip5	Five-digit ZIP code of address 7.
`Z4 7`	zip4	Four-digit ZIP extension of address 7.
`DELIVERY POINT CODE 7`	string	Delivery point code of address 7.
`DELIVERY POINT VALIDATION 7`	enum	Delivery point validation code of address 7.
`CARRIER ROUTE 7`	string	Postal carrier route of address 7.
`FIPS CODE 7`	string	FIPS code of address 7.
`Z4 TYPE 7`	string	ZIP+4 record type of address 7.
`TRANSACTION DATE 7`	date_yyyymm	Transaction month for address 7.
`ADDRESS 8`	string	Complete address line for address 8.
`HOUSE NUMBER 8`	string	House number of address 8.
`PREDIRECTIONAL 8`	string	Directional prefix of address 8.
`STREET NAME 8`	string	Street name of address 8.
`STREET SUFFIX 8`	string	Street suffix of address 8.
`POST DIRECTION 8`	string	Directional suffix of address 8.
`UNIT TYPE 8`	string	Unit type of address 8.
`UNIT NUMBER 8`	string	Unit number of address 8.
`CITY NAME 8`	string	City of address 8.
`STATE ABBREVIATION 8`	enum	State abbreviation of address 8.
`ZIP 8`	zip5	Five-digit ZIP code of address 8.
`Z4 8`	zip4	Four-digit ZIP extension of address 8.
`DELIVERY POINT CODE 8`	string	Delivery point code of address 8.
`DELIVERY POINT VALIDATION 8`	enum	Delivery point validation code of address 8.
`CARRIER ROUTE 8`	string	Postal carrier route of address 8.
`FIPS CODE 8`	string	FIPS code of address 8.
`Z4 TYPE 8`	string	ZIP+4 record type of address 8.
`TRANSACTION DATE 8`	date_yyyymm	Transaction month for address 8.
`ADDRESS 9`	string	Complete address line for address 9.
`HOUSE NUMBER 9`	string	House number of address 9.
`PREDIRECTIONAL 9`	string	Directional prefix of address 9.
`STREET NAME 9`	string	Street name of address 9.
`STREET SUFFIX 9`	string	Street suffix of address 9.
`POST DIRECTION 9`	string	Directional suffix of address 9.
`UNIT TYPE 9`	string	Unit type of address 9.
`UNIT NUMBER 9`	string	Unit number of address 9.
`CITY NAME 9`	string	City of address 9.
`STATE ABBREVIATION 9`	enum	State abbreviation of address 9.
`ZIP 9`	zip5	Five-digit ZIP code of address 9.
`Z4 9`	zip4	Four-digit ZIP extension of address 9.
`DELIVERY POINT CODE 9`	string	Delivery point code of address 9.
`DELIVERY POINT VALIDATION 9`	enum	Delivery point validation code of address 9.
`CARRIER ROUTE 9`	string	Postal carrier route of address 9.
`FIPS CODE 9`	string	FIPS code of address 9.
`Z4 TYPE 9`	string	ZIP+4 record type of address 9.
`TRANSACTION DATE 9`	date_yyyymm	Transaction month for address 9.
`ADDRESS 10`	string	Complete address line for address 10.
`HOUSE NUMBER 10`	string	House number of address 10.
`PREDIRECTIONAL 10`	string	Directional prefix of address 10.
`STREET NAME 10`	string	Street name of address 10.
`STREET SUFFIX 10`	string	Street suffix of address 10.
`POST DIRECTION 10`	string	Directional suffix of address 10.
`UNIT TYPE 10`	string	Unit type of address 10.
`UNIT NUMBER 10`	string	Unit number of address 10.
`CITY NAME 10`	string	City of address 10.
`STATE ABBREVIATION 10`	enum	State abbreviation of address 10.
`ZIP 10`	zip5	Five-digit ZIP code of address 10.
`Z4 10`	zip4	Four-digit ZIP extension of address 10.
`DELIVERY POINT CODE 10`	string	Delivery point code of address 10.
`DELIVERY POINT VALIDATION 10`	enum	Delivery point validation code of address 10.
`CARRIER ROUTE 10`	string	Postal carrier route of address 10.
`FIPS CODE 10`	string	FIPS code of address 10.
`Z4 TYPE 10`	string	ZIP+4 record type of address 10.
`TRANSACTION DATE 10`	date_yyyymm	Transaction month for address 10.

Phones (12 columns)

Column	Type	Description
`MOBILE PHONE 1`	phone	Mobile phone number 1.
`MOBILE PHONE 2`	phone	Mobile phone number 2.
`PHONE 1`	phone	Landline phone number 1.
`PHONE 2`	phone	Landline phone number 2.
`PHONE 3`	phone	Landline phone number 3.
`PHONE 4`	phone	Landline phone number 4.
`PHONE 5`	phone	Landline phone number 5.
`LAST SEEN DATE PHONE 1`	date_yyyymmdd	Last date landline phone 1 was observed.
`LAST SEEN DATE PHONE 2`	date_yyyymmdd	Last date landline phone 2 was observed.
`LAST SEEN DATE PHONE 3`	date_yyyymmdd	Last date landline phone 3 was observed.
`LAST SEEN DATE PHONE 4`	date_yyyymmdd	Last date landline phone 4 was observed.
`LAST SEEN DATE PHONE 5`	date_yyyymmdd	Last date landline phone 5 was observed.

Emails (30 columns)

Column	Type	Description
`EMAIL 1`	email	Email address 1.
`EMAIL 2`	email	Email address 2.
`EMAIL 3`	email	Email address 3.
`EMAIL 4`	email	Email address 4.
`EMAIL 5`	email	Email address 5.
`EMAIL 6`	email	Email address 6.
`EMAIL 7`	email	Email address 7.
`EMAIL 8`	email	Email address 8.
`EMAIL 9`	email	Email address 9.
`EMAIL 10`	email	Email address 10.
`EMAIL 11`	email	Email address 11.
`EMAIL 12`	email	Email address 12.
`EMAIL 13`	email	Email address 13.
`EMAIL 14`	email	Email address 14.
`EMAIL 15`	email	Email address 15.
`LAST SEEN DATE EMAIL 1`	date_yyyymmdd	Last date email address 1 was observed.
`LAST SEEN DATE EMAIL 2`	date_yyyymmdd	Last date email address 2 was observed.
`LAST SEEN DATE EMAIL 3`	date_yyyymmdd	Last date email address 3 was observed.
`LAST SEEN DATE EMAIL 4`	date_yyyymmdd	Last date email address 4 was observed.
`LAST SEEN DATE EMAIL 5`	date_yyyymmdd	Last date email address 5 was observed.
`LAST SEEN DATE EMAIL 6`	date_yyyymmdd	Last date email address 6 was observed.
`LAST SEEN DATE EMAIL 7`	date_yyyymmdd	Last date email address 7 was observed.
`LAST SEEN DATE EMAIL 8`	date_yyyymmdd	Last date email address 8 was observed.
`LAST SEEN DATE EMAIL 9`	date_yyyymmdd	Last date email address 9 was observed.
`LAST SEEN DATE EMAIL 10`	date_yyyymmdd	Last date email address 10 was observed.
`LAST SEEN DATE EMAIL 11`	date_yyyymmdd	Last date email address 11 was observed.
`LAST SEEN DATE EMAIL 12`	date_yyyymmdd	Last date email address 12 was observed.
`LAST SEEN DATE EMAIL 13`	date_yyyymmdd	Last date email address 13 was observed.
`LAST SEEN DATE EMAIL 14`	date_yyyymmdd	Last date email address 14 was observed.
`LAST SEEN DATE EMAIL 15`	date_yyyymmdd	Last date email address 15 was observed.

Marketing & Device (8 columns)

Column	Type	Description
`Marketing_Email_Flag`	boolean_yn	Whether marketing email is permitted as Y or N.
`IPADDRESS1`	ip	IP address 1 associated with the consumer.
`IPADDRESS2`	ip	IP address 2 associated with the consumer.
`IDFA1`	identifier	Advertising device identifier 1.
`IDFA2`	identifier	Advertising device identifier 2.
`IDFA3`	identifier	Advertising device identifier 3.
`IDFA4`	identifier	Advertising device identifier 4.
`IDFA5`	identifier	Advertising device identifier 5.

Value types

Raw values arrive as text; the type column describes the value domain:

string / integer / enum — free text, whole numbers, or a fixed code set.
boolean_yn — Y or N flags.
identifier — vendor-issued opaque keys (never government identifiers).
email / phone / ip / zip5 / zip4 — syntactically typed contact and postal values.
date_yyyymm / date_yyyymmdd / date_yyyymm_or_dd — dates at month or day precision; dates of birth are often month-precision in source data.

Postal terms (DPV, carrier route, FIPS, ZIP+4 record types) are defined in the glossary. People in the data can request access or suppression via the privacy request page.