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Data updated 2026-10-07

ZIP Code 28453 · Magnolia, NC

Duplin County · pop 3,206 · ACS 2020–2024

The median household income in ZIP Code 28453 (Magnolia, NC) is $61,165, higher than 40% of the other ZIP Codes in North Carolina.

Per FHFA’s index for Duplin County, home prices changed +59.3% over the five years to 2025.

01 — Where it stands

$61,165
Median household income
± $21,738 MOE
$140,500
Median home value
± $57,242 MOE
$691
Median gross rent
18.4%
Poverty rate
Percentiles for ZIP Code 28453 within Duplin County, North Carolina and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$61,165 ± $21,73888th percentile (10 ZIP Codes compared)40th percentile (689 ZIP Codes compared)28th percentile (22,922 ZIP Codes compared)
Per capita income$25,28633rd percentile (10 ZIP Codes compared)11th percentile (689 ZIP Codes compared)10th percentile (22,922 ZIP Codes compared)
Poverty rate18.4%22nd percentile (10 ZIP Codes compared)77th percentile (689 ZIP Codes compared)79th percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher25.7%100th percentile (10 ZIP Codes compared)57th percentile (689 ZIP Codes compared)50th percentile (22,922 ZIP Codes compared)
Owner-occupied homes67.6%22nd percentile (10 ZIP Codes compared)28th percentile (689 ZIP Codes compared)29th percentile (22,922 ZIP Codes compared)
Housing vacancy rate8.1%22nd percentile (10 ZIP Codes compared)26th percentile (689 ZIP Codes compared)42nd percentile (22,922 ZIP Codes compared)
Median home value$140,500 ± $57,24266th percentile (10 ZIP Codes compared)15th percentile (684 ZIP Codes compared)16th percentile (22,833 ZIP Codes compared)
Median gross rent$69111th percentile (10 ZIP Codes compared)6th percentile (688 ZIP Codes compared)8th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.41133rd percentile (10 ZIP Codes compared)30th percentile (689 ZIP Codes compared)36th percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$43,20511th percentile (10 ZIP Codes compared)3rd percentile (675 ZIP Codes compared)4th percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more0.0%0th percentile (10 ZIP Codes compared)0th percentile (675 ZIP Codes compared)0th percentile (22,230 ZIP Codes compared)
Business establishments per 1,000 residents5.30th percentile (10 ZIP Codes compared)1st percentile (685 ZIP Codes compared)2nd percentile (22,700 ZIP Codes compared)
Average annual pay per employee$36,84455th percentile (10 ZIP Codes compared)21st percentile (683 ZIP Codes compared)13th percentile (22,551 ZIP Codes compared)

Percentile groups: Duplin County · North Carolina · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

+1.2%
1-year change, Duplin County
2024–2025
+59.3%
5-year change, Duplin County
2020–2025
+93.3%
10-year change, Duplin County
2015–2025

Home price index — Duplin County

Home price index, Duplin County, 2000–2025Line chart of the annual home price index: 100.0 in 2000 and 219.4 in 2025. Every value is listed in the data table below the chart.100150200250200020052010201520202025219.4

FHFA does not publish a ZIP-level index for this area; the chart shows the Duplin County index. FHFA county index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, Duplin County
YearIndexAnnual change
2000100.0+10.4%
2001100.4+0.4%
2002103.5+3.1%
2003103.3−0.2%
2004107.3+3.9%
2005114.5+6.6%
2006120.0+4.9%
2007123.8+3.1%
2008130.3+5.2%
2009126.4−3.0%
2010120.7−4.5%
2011120.2−0.4%
2012116.9−2.7%
2013114.1−2.4%
2014114.8+0.6%
2015113.5−1.1%
2016118.7+4.6%
2017124.2+4.7%
2018120.9−2.6%
2019127.3+5.3%
2020137.7+8.2%
2021152.4+10.7%
2022168.0+10.2%
2023193.6+15.2%
2024216.8+12.0%
2025219.4+1.2%

03 — Nearby ZIP Codes

ZIP Code 28453 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
28453Magnolia, NCthis ZIP Code$61,165$140,50018.4%—
28458Rose Hill, NC3.2 mi$40,338$115,50022.1%—
28464Teachey, NC6.6 mi$60,130$173,80022.4%—
28398Warsaw, NC8.6 mi$47,458$91,20025.8%+73.9%
28393Turkey, NC10.2 mi$37,544$58,50022.2%—
28349Kenansville, NC11.6 mi$54,139$106,90021.0%—
28466Wallace, NC14.3 mi$65,558$193,30019.9%+40.4%

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

17
Establishments
77
Employees
$2.8M
Annual payroll
$36,844
Average pay per employee
Establishments by sector, ZIP Code 28453
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Retail trade529.4%12.4%2.4×
Construction317.6%9.6%1.8×
Professional, scientific & technical services317.6%11.7%1.5×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.