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Data updated 2026-10-07

ZIP Code 29696 · West Union, SC

Oconee County · pop 5,154 · ACS 2020–2024

The median household income in ZIP Code 29696 (West Union, SC) is $78,468, higher than 79% of the other ZIP Codes in South Carolina.

Its FHFA home price index changed +54.1% over the five years to 2025.

01 — Where it stands

$78,468
Median household income
± $9,435 MOE
$219,100
Median home value
± $69,012 MOE
$866
Median gross rent
14.8%
Poverty rate
Percentiles for ZIP Code 29696 within Oconee County, South Carolina and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$78,468 ± $9,43557th percentile (8 ZIP Codes compared)79th percentile (352 ZIP Codes compared)57th percentile (22,922 ZIP Codes compared)
Per capita income$38,88957th percentile (8 ZIP Codes compared)75th percentile (352 ZIP Codes compared)54th percentile (22,922 ZIP Codes compared)
Poverty rate14.8%28th percentile (8 ZIP Codes compared)47th percentile (352 ZIP Codes compared)67th percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher27.8%42nd percentile (8 ZIP Codes compared)66th percentile (352 ZIP Codes compared)56th percentile (22,922 ZIP Codes compared)
Owner-occupied homes83.4%57th percentile (8 ZIP Codes compared)75th percentile (352 ZIP Codes compared)71st percentile (22,922 ZIP Codes compared)
Housing vacancy rate11.0%14th percentile (8 ZIP Codes compared)37th percentile (352 ZIP Codes compared)56th percentile (22,922 ZIP Codes compared)
Median home value$219,100 ± $69,01228th percentile (8 ZIP Codes compared)60th percentile (351 ZIP Codes compared)42nd percentile (22,833 ZIP Codes compared)
Median gross rent$86642nd percentile (8 ZIP Codes compared)33rd percentile (351 ZIP Codes compared)28th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.4380th percentile (8 ZIP Codes compared)43rd percentile (352 ZIP Codes compared)57th percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$79,29857th percentile (8 ZIP Codes compared)80th percentile (342 ZIP Codes compared)64th percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more6.4%57th percentile (8 ZIP Codes compared)81st percentile (342 ZIP Codes compared)69th percentile (22,230 ZIP Codes compared)
Home price index, 5-year change+54.1%0th percentile (8 ZIP Codes compared)27th percentile (277 ZIP Codes compared)56th percentile (18,843 ZIP Codes compared)
Business establishments per 1,000 residents21.571st percentile (8 ZIP Codes compared)74th percentile (352 ZIP Codes compared)58th percentile (22,700 ZIP Codes compared)
Average annual pay per employee$58,48385th percentile (8 ZIP Codes compared)85th percentile (350 ZIP Codes compared)75th percentile (22,551 ZIP Codes compared)

Percentile groups: Oconee County · South Carolina · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

+2.3%
1-year change
2024–2025
+54.1%
5-year change
2020–2025
+113.1%
10-year change
2015–2025

Home price index — ZIP Code 29696

Home price index, ZIP Code 29696, 2000–2025Line chart of the annual home price index: 100.0 in 2000 and 274.1 in 2025. Every value is listed in the data table below the chart.100150200250300200020052010201520202025274.1

FHFA ZIP Code index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, ZIP Code 29696
YearIndexAnnual change
2000100.0+2.0%
2001107.7+7.7%
2002112.4+4.3%
2003111.8−0.5%
2004120.4+7.7%
2005123.7+2.7%
2006134.1+8.4%
2007140.4+4.7%
2008147.3+4.9%
2009140.3−4.8%
2010134.0−4.5%
2011130.7−2.5%
2012123.0−5.9%
2013124.5+1.2%
2014117.0−6.0%
2015128.6+10.0%
2016134.1+4.3%
2017149.3+11.3%
2018153.1+2.5%
2019162.1+5.9%
2020177.8+9.7%
2021199.1+12.0%
2022233.4+17.2%
2023247.5+6.0%
2024267.9+8.2%
2025274.1+2.3%

03 — Nearby ZIP Codes

ZIP Code 29696 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
29696West Union, SCthis ZIP Code$78,468$219,10014.8%+54.1%
29691Walhalla, SC3.9 mi$49,639$190,60026.7%+61.0%
29672Seneca, SC4.8 mi$90,650$482,1007.1%+79.6%
29665Newry, SC6.6 mi$45,407$303,40026.0%+69.0%
29682Six Mile, SC9.6 mi$83,808$263,4009.2%+78.0%
29664Mountain Rest, SC10.1 mi$51,705$241,80017.9%+87.8%
29678Seneca, SC10.9 mi$52,550$225,50022.3%+62.7%

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

111
Establishments
1,531
Employees
$89.5M
Annual payroll
$58,483
Average pay per employee
Establishments by sector, ZIP Code 29696
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Retail trade2724.3%12.4%2.0×
Construction2320.7%9.6%2.2×
Real estate & rental109.0%5.5%1.6×
Professional, scientific & technical services87.2%11.7%0.6×
Other services76.3%9.5%0.7×
Health care & social assistance65.4%11.9%0.5×
Accommodation & food services65.4%9.3%0.6×
Manufacturing54.5%3.3%1.4×
Administrative & support services54.5%5.3%0.9×
Wholesale trade43.6%4.4%0.8×
All other sectors43.6%5.5%0.7×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.