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Data updated 2026-10-07

ZIP Code 29928 · Hilton Head Island, SC

Beaufort County · pop 15,785 · ACS 2020–2024

The median household income in ZIP Code 29928 (Hilton Head Island, SC) is $97,576, higher than 93% of the other ZIP Codes in South Carolina.

Its FHFA home price index changed +39.3% over the five years to 2024.

01 — Where it stands

$97,576
Median household income
± $11,726 MOE
$797,700
Median home value
± $74,070 MOE
$1,541
Median gross rent
7.6%
Poverty rate
Percentiles for ZIP Code 29928 within Beaufort County, South Carolina and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$97,576 ± $11,72681st percentile (12 ZIP Codes compared)93rd percentile (352 ZIP Codes compared)77th percentile (22,922 ZIP Codes compared)
Per capita income$91,192100th percentile (12 ZIP Codes compared)98th percentile (352 ZIP Codes compared)97th percentile (22,922 ZIP Codes compared)
Poverty rate7.6%27th percentile (12 ZIP Codes compared)12th percentile (352 ZIP Codes compared)29th percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher63.9%100th percentile (12 ZIP Codes compared)97th percentile (352 ZIP Codes compared)94th percentile (22,922 ZIP Codes compared)
Owner-occupied homes83.3%63rd percentile (12 ZIP Codes compared)74th percentile (352 ZIP Codes compared)71st percentile (22,922 ZIP Codes compared)
Housing vacancy rate55.4%100th percentile (12 ZIP Codes compared)98th percentile (352 ZIP Codes compared)98th percentile (22,922 ZIP Codes compared)
Median home value$797,700 ± $74,070100th percentile (11 ZIP Codes compared)98th percentile (351 ZIP Codes compared)94th percentile (22,833 ZIP Codes compared)
Median gross rent$1,54160th percentile (11 ZIP Codes compared)88th percentile (351 ZIP Codes compared)76th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.547100th percentile (12 ZIP Codes compared)95th percentile (352 ZIP Codes compared)96th percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$214,431100th percentile (12 ZIP Codes compared)98th percentile (342 ZIP Codes compared)96th percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more26.6%100th percentile (12 ZIP Codes compared)98th percentile (342 ZIP Codes compared)96th percentile (22,230 ZIP Codes compared)
Home price index, 5-year change+39.3%0th percentile (10 ZIP Codes compared)7th percentile (277 ZIP Codes compared)21st percentile (18,843 ZIP Codes compared)
Business establishments per 1,000 residents69.0100th percentile (12 ZIP Codes compared)98th percentile (352 ZIP Codes compared)97th percentile (22,700 ZIP Codes compared)
Average annual pay per employee$46,73254th percentile (12 ZIP Codes compared)55th percentile (350 ZIP Codes compared)44th percentile (22,551 ZIP Codes compared)

Percentile groups: Beaufort County · South Carolina · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

—
1-year change
2023–2024
+39.3%
5-year change
2019–2024
+77.9%
10-year change
2014–2024

Home price index — ZIP Code 29928

Home price index, ZIP Code 29928, 2000–2024Line chart of the annual home price index: 100.0 in 2000 and 240.7 in 2024. Every value is listed in the data table below the chart.100150200250200020052010201520202024240.7

FHFA ZIP Code index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, ZIP Code 29928
YearIndexAnnual change
2000100.0+19.1%
2001108.9+8.9%
2002113.4+4.1%
2003115.6+2.0%
2004130.8+13.2%
2005167.9+28.4%
2006193.3+15.1%
2007188.3−2.6%
2008169.6−9.9%
2009145.7−14.1%
2010133.3−8.5%
2011129.3−3.0%
2012119.6−7.5%
2013126.8+6.1%
2014135.3+6.7%
2015150.2+11.1%
2016150.9+0.4%
2017160.4+6.3%
2018156.8−2.2%
2019172.8+10.2%
2020172.7−0.1%
2021213.1+23.4%
2022223.7+5.0%
2024240.7—

03 — Nearby ZIP Codes

ZIP Code 29928 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
29928Hilton Head Island, SCthis ZIP Code$97,576$797,7007.6%+39.3%
29926Hilton Head Island, SC5.0 mi$97,948$639,4008.8%+86.5%
29915Daufuskie Island, SC7.1 mi$156,090$576,4007.6%—
29910Bluffton, SC9.0 mi$98,912$487,0006.6%+57.7%
29902Beaufort, SC11.2 mi$69,752$349,10012.8%+78.0%
29909Okatie, SC13.0 mi$91,294$453,3005.7%+52.6%
29905Parris Island, SC13.4 mi$64,653—0.0%—

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

1,089
Establishments
12,894
Employees
$602.6M
Annual payroll
$46,732
Average pay per employee
Establishments by sector, ZIP Code 29928
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Accommodation & food services19417.8%9.3%1.9×
Real estate & rental17315.9%5.5%2.9×
Retail trade16014.7%12.4%1.2×
Professional, scientific & technical services13812.7%11.7%1.1×
Construction736.7%9.6%0.7×
Other services726.6%9.5%0.7×
Finance & insurance524.8%5.5%0.9×
Administrative & support services514.7%5.3%0.9×
Health care & social assistance474.3%11.9%0.4×
Arts, entertainment & recreation433.9%1.9%2.1×
All other sectors837.6%14.8%0.5×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.