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Data updated 2026-10-07

ZIP Code 37694 · Watauga, TN

Carter County · pop 1,729 · ACS 2020–2024

The median household income in ZIP Code 37694 (Watauga, TN) is $81,250, higher than 79% of the other ZIP Codes in Tennessee.

Per FHFA’s index for Carter County, home prices changed +73.3% over the five years to 2025.

01 — Where it stands

$81,250
Median household income
± $26,714 MOE
$203,300
Median home value
± $51,886 MOE
$755
Median gross rent
9.1%
Poverty rate
Percentiles for ZIP Code 37694 within Carter County, Tennessee and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$81,250 ± $26,714— (fewer than 5 ZIP Codes)79th percentile (535 ZIP Codes compared)60th percentile (22,922 ZIP Codes compared)
Per capita income$51,918— (fewer than 5 ZIP Codes)91st percentile (535 ZIP Codes compared)80th percentile (22,922 ZIP Codes compared)
Poverty rate9.1%— (fewer than 5 ZIP Codes)26th percentile (535 ZIP Codes compared)39th percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher24.9%— (fewer than 5 ZIP Codes)67th percentile (535 ZIP Codes compared)48th percentile (22,922 ZIP Codes compared)
Owner-occupied homes93.5%— (fewer than 5 ZIP Codes)95th percentile (535 ZIP Codes compared)95th percentile (22,922 ZIP Codes compared)
Housing vacancy rate7.5%— (fewer than 5 ZIP Codes)28th percentile (535 ZIP Codes compared)39th percentile (22,922 ZIP Codes compared)
Median home value$203,300 ± $51,886— (fewer than 5 ZIP Codes)42nd percentile (535 ZIP Codes compared)37th percentile (22,833 ZIP Codes compared)
Median gross rent$755— (fewer than 5 ZIP Codes)22nd percentile (535 ZIP Codes compared)14th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.497— (fewer than 5 ZIP Codes)88th percentile (535 ZIP Codes compared)87th percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$53,544— (fewer than 5 ZIP Codes)20th percentile (532 ZIP Codes compared)16th percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more0.0%— (fewer than 5 ZIP Codes)0th percentile (532 ZIP Codes compared)0th percentile (22,230 ZIP Codes compared)
Business establishments per 1,000 residents11.0— (fewer than 5 ZIP Codes)38th percentile (531 ZIP Codes compared)15th percentile (22,700 ZIP Codes compared)
Average annual pay per employee$50,242— (fewer than 5 ZIP Codes)67th percentile (518 ZIP Codes compared)55th percentile (22,551 ZIP Codes compared)

— = fewer than 5 ZIP Codes in the group.

Percentile groups: Carter County · Tennessee · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

+3.7%
1-year change, Carter County
2024–2025
+73.3%
5-year change, Carter County
2020–2025
+115.1%
10-year change, Carter County
2015–2025

Home price index — Carter County

Home price index, Carter County, 2000–2025Line chart of the annual home price index: 100.0 in 2000 and 300.4 in 2025. Every value is listed in the data table below the chart.100200300400200020052010201520202025300.4

FHFA does not publish a ZIP-level index for this area; the chart shows the Carter County index. FHFA county index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, Carter County
YearIndexAnnual change
2000100.0+0.4%
2001107.2+7.2%
2002111.4+3.9%
2003113.3+1.7%
2004118.7+4.8%
2005126.0+6.1%
2006136.5+8.4%
2007143.9+5.4%
2008145.3+0.9%
2009143.3−1.3%
2010140.2−2.2%
2011134.3−4.2%
2012135.8+1.1%
2013135.7−0.1%
2014137.3+1.2%
2015139.6+1.7%
2016141.7+1.5%
2017148.7+5.0%
2018158.0+6.3%
2019164.8+4.3%
2020173.3+5.2%
2021197.5+14.0%
2022235.9+19.4%
2023284.6+20.6%
2024289.6+1.8%
2025300.4+3.7%

03 — Nearby ZIP Codes

ZIP Code 37694 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
37694Watauga, TNthis ZIP Code$81,250$203,3009.1%—
37601Johnson City, TN3.8 mi$50,686$216,20020.0%+69.1%
37686Piney Flats, TN5.5 mi$84,264$352,2005.4%+63.4%
37682Milligan, TN5.8 mi$42,607$233,70027.1%+33.7%
37618Bluff City, TN6.6 mi$63,851$188,90013.9%+68.0%
37614Johnson City, TN7.6 mi$50,227$219,20027.0%—
37604Johnson City, TN8.2 mi$52,345$259,60021.9%+75.1%

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

19
Establishments
66
Employees
$3.3M
Annual payroll
$50,242
Average pay per employee
Establishments by sector, ZIP Code 37694
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Construction526.3%9.6%2.7×
Administrative & support services421.1%5.3%4.0×
Retail trade315.8%12.4%1.3×
Other services315.8%9.5%1.7×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.