ZIP Code 54021 · Prescott, WI
Pierce County · pop 7,346 · ACS 2020–2024
The median household income in ZIP Code 54021 (Prescott, WI) is $97,321, higher than 84% of the other ZIP Codes in Wisconsin.
Its FHFA home price index changed +48.2% over the five years to 2025.
01 — Where it stands
| Measure | Value | County percentile | State percentile | U.S. percentile |
|---|---|---|---|---|
| Median household income | $97,321 ± $17,875 | 75th percentile (9 ZIP Codes compared) | 84th percentile (628 ZIP Codes compared) | 76th percentile (22,922 ZIP Codes compared) |
| Per capita income | $50,611 | 62nd percentile (9 ZIP Codes compared) | 85th percentile (628 ZIP Codes compared) | 79th percentile (22,922 ZIP Codes compared) |
| Poverty rate | 8.7% | 75th percentile (9 ZIP Codes compared) | 52nd percentile (628 ZIP Codes compared) | 37th percentile (22,922 ZIP Codes compared) |
| Adults with a bachelor’s degree or higher | 38.1% | 87th percentile (9 ZIP Codes compared) | 82nd percentile (628 ZIP Codes compared) | 73rd percentile (22,922 ZIP Codes compared) |
| Owner-occupied homes | 72.8% | 25th percentile (9 ZIP Codes compared) | 25th percentile (628 ZIP Codes compared) | 40th percentile (22,922 ZIP Codes compared) |
| Housing vacancy rate | 6.5% | 37th percentile (9 ZIP Codes compared) | 40th percentile (628 ZIP Codes compared) | 33rd percentile (22,922 ZIP Codes compared) |
| Median home value | $365,300 ± $17,365 | 87th percentile (9 ZIP Codes compared) | 88th percentile (628 ZIP Codes compared) | 71st percentile (22,833 ZIP Codes compared) |
| Median gross rent | $1,202 | 100th percentile (9 ZIP Codes compared) | 84th percentile (628 ZIP Codes compared) | 60th percentile (22,865 ZIP Codes compared) |
| Income inequality (Gini index) | 0.455 | 87th percentile (9 ZIP Codes compared) | 87th percentile (628 ZIP Codes compared) | 68th percentile (22,922 ZIP Codes compared) |
| Average adjusted gross income per return | $99,908 | 87th percentile (9 ZIP Codes compared) | 87th percentile (627 ZIP Codes compared) | 80th percentile (22,230 ZIP Codes compared) |
| Returns with AGI of $200,000 or more | 9.5% | 100th percentile (9 ZIP Codes compared) | 89th percentile (627 ZIP Codes compared) | 80th percentile (22,230 ZIP Codes compared) |
| Home price index, 5-year change | +48.2% | 62nd percentile (9 ZIP Codes compared) | 18th percentile (612 ZIP Codes compared) | 40th percentile (18,843 ZIP Codes compared) |
| Business establishments per 1,000 residents | 18.8 | 25th percentile (9 ZIP Codes compared) | 35th percentile (628 ZIP Codes compared) | 47th percentile (22,700 ZIP Codes compared) |
| Average annual pay per employee | $45,076 | 50th percentile (9 ZIP Codes compared) | 32nd percentile (627 ZIP Codes compared) | 38th percentile (22,551 ZIP Codes compared) |
Percentile groups: Pierce County · Wisconsin · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.
02 — Home prices
Home price index — ZIP Code 54021
FHFA ZIP Code index (2000 = 100) — annual, developmental, not seasonally adjusted.
Data table
| Year | Index | Annual change |
|---|---|---|
| 2000 | 100.0 | +13.8% |
| 2001 | 107.6 | +7.6% |
| 2002 | 113.9 | +5.9% |
| 2003 | 118.1 | +3.7% |
| 2004 | 129.0 | +9.2% |
| 2005 | 134.4 | +4.2% |
| 2006 | 137.1 | +2.0% |
| 2007 | 141.2 | +3.0% |
| 2008 | 124.7 | −11.7% |
| 2009 | 117.5 | −5.8% |
| 2010 | 106.3 | −9.5% |
| 2011 | 105.0 | −1.3% |
| 2012 | 100.1 | −4.6% |
| 2013 | 103.9 | +3.8% |
| 2014 | 110.9 | +6.8% |
| 2015 | 115.2 | +3.8% |
| 2016 | 123.8 | +7.5% |
| 2017 | 128.0 | +3.3% |
| 2018 | 133.5 | +4.4% |
| 2019 | 143.5 | +7.5% |
| 2020 | 144.8 | +0.9% |
| 2021 | 162.8 | +12.4% |
| 2022 | 182.7 | +12.2% |
| 2023 | 203.5 | +11.4% |
| 2024 | 203.0 | −0.2% |
| 2025 | 214.6 | +5.7% |
03 — Nearby ZIP Codes
| ZIP | Place | Distance | Median household income | Median home value | Poverty rate | 5-yr HPI change |
|---|---|---|---|---|---|---|
| 54021 | Prescott, WI | this ZIP Code | $97,321 | $365,300 | 8.7% | +48.2% |
| 55033 | Hastings, MN | 7.7 mi | $103,988 | $358,700 | 4.5% | +34.9% |
| 54014 | Hager City, WI | 8.8 mi | $101,667 | $302,900 | 4.4% | +50.4% |
| 54022 | River Falls, WI | 9.1 mi | $96,642 | $373,100 | 11.5% | +44.5% |
| 55089 | Welch, MN | 9.7 mi | $108,750 | $384,800 | 11.4% | +18.7% |
| 54011 | Ellsworth, WI | 11.9 mi | $102,636 | $305,500 | 7.2% | +54.6% |
| 55016 | Cottage Grove, MN | 12.5 mi | $120,715 | $377,700 | 4.2% | +33.3% |
Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).
04 — Business mix
| Sector | Establishments | Share of ZIP | U.S. share | Relative concentration |
|---|---|---|---|---|
| Retail trade | 21 | 15.2% | 12.4% | 1.2× |
| Accommodation & food services | 20 | 14.5% | 9.3% | 1.6× |
| Construction | 15 | 10.9% | 9.6% | 1.1× |
| Professional, scientific & technical services | 12 | 8.7% | 11.7% | 0.7× |
| Other services | 11 | 8.0% | 9.5% | 0.8× |
| Finance & insurance | 9 | 6.5% | 5.5% | 1.2× |
| Health care & social assistance | 9 | 6.5% | 11.9% | 0.5× |
| Manufacturing | 8 | 5.8% | 3.3% | 1.8× |
| Transportation & warehousing | 8 | 5.8% | 3.3% | 1.7× |
| Administrative & support services | 7 | 5.1% | 5.3% | 1.0× |
| All other sectors | 15 | 10.9% | 8.1% | 1.3× |
Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.
05 — About this data
How percentiles are calculated
Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.
Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.
Use of this page
Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.
Sources
- U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
- U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
- Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
- IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
- U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
- HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).
This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.