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Data updated 2026-10-07

ZIP Code 68104 · Omaha, NE

Douglas County · pop 36,673 · ACS 2020–2024

The median household income in ZIP Code 68104 (Omaha, NE) is $60,549, higher than 17% of the other ZIP Codes in Nebraska.

Its FHFA home price index changed +45.3% over the five years to 2025.

01 — Where it stands

$60,549
Median household income
± $4,177 MOE
$168,100
Median home value
± $4,701 MOE
$1,077
Median gross rent
17.3%
Poverty rate
Percentiles for ZIP Code 68104 within Douglas County, Nebraska and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$60,549 ± $4,17722nd percentile (32 ZIP Codes compared)17th percentile (236 ZIP Codes compared)27th percentile (22,922 ZIP Codes compared)
Per capita income$32,99825th percentile (32 ZIP Codes compared)20th percentile (236 ZIP Codes compared)33rd percentile (22,922 ZIP Codes compared)
Poverty rate17.3%70th percentile (32 ZIP Codes compared)91st percentile (236 ZIP Codes compared)76th percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher29.9%22nd percentile (32 ZIP Codes compared)61st percentile (236 ZIP Codes compared)60th percentile (22,922 ZIP Codes compared)
Owner-occupied homes57.8%41st percentile (32 ZIP Codes compared)12th percentile (236 ZIP Codes compared)16th percentile (22,922 ZIP Codes compared)
Housing vacancy rate6.1%58th percentile (32 ZIP Codes compared)36th percentile (236 ZIP Codes compared)30th percentile (22,922 ZIP Codes compared)
Median home value$168,100 ± $4,70116th percentile (31 ZIP Codes compared)33rd percentile (235 ZIP Codes compared)26th percentile (22,833 ZIP Codes compared)
Median gross rent$1,07719th percentile (32 ZIP Codes compared)74th percentile (236 ZIP Codes compared)50th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.45548th percentile (32 ZIP Codes compared)74th percentile (236 ZIP Codes compared)68th percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$52,63713th percentile (31 ZIP Codes compared)4th percentile (234 ZIP Codes compared)15th percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more1.8%20th percentile (31 ZIP Codes compared)13th percentile (234 ZIP Codes compared)23rd percentile (22,230 ZIP Codes compared)
Home price index, 5-year change+45.3%48th percentile (30 ZIP Codes compared)36th percentile (206 ZIP Codes compared)33rd percentile (18,843 ZIP Codes compared)
Business establishments per 1,000 residents10.96th percentile (32 ZIP Codes compared)2nd percentile (236 ZIP Codes compared)15th percentile (22,700 ZIP Codes compared)
Average annual pay per employee$39,0426th percentile (32 ZIP Codes compared)17th percentile (236 ZIP Codes compared)19th percentile (22,551 ZIP Codes compared)

Percentile groups: Douglas County · Nebraska · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

+1.3%
1-year change
2024–2025
+45.3%
5-year change
2020–2025
+101.5%
10-year change
2015–2025

Home price index — ZIP Code 68104

Home price index, ZIP Code 68104, 2000–2025Line chart of the annual home price index: 100.0 in 2000 and 258.6 in 2025. Every value is listed in the data table below the chart.100150200250300200020052010201520202025258.6

FHFA ZIP Code index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, ZIP Code 68104
YearIndexAnnual change
2000100.0+7.7%
2001105.3+5.3%
2002109.5+4.0%
2003111.8+2.1%
2004117.7+5.2%
2005124.6+5.9%
2006129.6+4.0%
2007130.9+1.0%
2008125.6−4.1%
2009124.6−0.8%
2010122.6−1.6%
2011119.1−2.8%
2012117.8−1.1%
2013119.9+1.8%
2014122.2+1.9%
2015128.3+5.0%
2016133.9+4.4%
2017143.5+7.2%
2018159.2+10.9%
2019170.8+7.3%
2020178.0+4.2%
2021198.6+11.5%
2022227.3+14.5%
2023243.9+7.3%
2024255.2+4.7%
2025258.6+1.3%

03 — Nearby ZIP Codes

ZIP Code 68104 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
68104Omaha, NEthis ZIP Code$60,549$168,10017.3%+45.3%
68111Omaha, NE1.9 mi$42,185$116,40031.7%+65.1%
68132Omaha, NE2.1 mi$68,221$333,9009.4%+43.9%
68134Omaha, NE2.5 mi$66,989$222,00016.1%+44.2%
68182Omaha, NE2.6 mi$194,099$560,9000.0%+40.8%
68131Omaha, NE2.9 mi$48,925$227,20031.7%+40.3%
68114Omaha, NE3.4 mi$69,469$294,2008.4%+46.1%

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

399
Establishments
4,122
Employees
$160.9M
Annual payroll
$39,042
Average pay per employee
Establishments by sector, ZIP Code 68104
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Health care & social assistance9523.8%11.9%2.0×
Accommodation & food services4912.3%9.3%1.3×
Construction4711.8%9.6%1.2×
Other services4511.3%9.5%1.2×
Professional, scientific & technical services4010.0%11.7%0.9×
Retail trade328.0%12.4%0.6×
Administrative & support services266.5%5.3%1.2×
Finance & insurance174.3%5.5%0.8×
Real estate & rental123.0%5.5%0.5×
Educational services102.5%1.3%1.9×
All other sectors235.8%7.0%0.8×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.