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Data updated 2026-10-07

ZIP Code 72758 · Rogers, AR

Benton County · pop 48,233 · ACS 2020–2024

The median household income in ZIP Code 72758 (Rogers, AR) is $99,147, higher than 97% of the other ZIP Codes in Arkansas.

Its FHFA home price index changed +79.2% over the five years to 2025.

01 — Where it stands

$99,147
Median household income
± $6,669 MOE
$407,600
Median home value
± $24,827 MOE
$1,378
Median gross rent
9.8%
Poverty rate
Percentiles for ZIP Code 72758 within Benton County, Arkansas and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$99,147 ± $6,66966th percentile (16 ZIP Codes compared)97th percentile (337 ZIP Codes compared)78th percentile (22,922 ZIP Codes compared)
Per capita income$49,77660th percentile (16 ZIP Codes compared)94th percentile (337 ZIP Codes compared)77th percentile (22,922 ZIP Codes compared)
Poverty rate9.8%73rd percentile (16 ZIP Codes compared)17th percentile (337 ZIP Codes compared)43rd percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher42.3%80th percentile (16 ZIP Codes compared)94th percentile (337 ZIP Codes compared)78th percentile (22,922 ZIP Codes compared)
Owner-occupied homes58.6%20th percentile (16 ZIP Codes compared)11th percentile (337 ZIP Codes compared)17th percentile (22,922 ZIP Codes compared)
Housing vacancy rate9.5%73rd percentile (16 ZIP Codes compared)22nd percentile (337 ZIP Codes compared)49th percentile (22,922 ZIP Codes compared)
Median home value$407,600 ± $24,82780th percentile (16 ZIP Codes compared)98th percentile (337 ZIP Codes compared)76th percentile (22,833 ZIP Codes compared)
Median gross rent$1,37866th percentile (16 ZIP Codes compared)97th percentile (335 ZIP Codes compared)70th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.45166th percentile (16 ZIP Codes compared)57th percentile (337 ZIP Codes compared)66th percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$115,23485th percentile (15 ZIP Codes compared)97th percentile (333 ZIP Codes compared)86th percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more13.6%85th percentile (15 ZIP Codes compared)98th percentile (333 ZIP Codes compared)88th percentile (22,230 ZIP Codes compared)
Home price index, 5-year change+79.2%80th percentile (16 ZIP Codes compared)96th percentile (220 ZIP Codes compared)94th percentile (18,843 ZIP Codes compared)
Business establishments per 1,000 residents26.386th percentile (16 ZIP Codes compared)85th percentile (334 ZIP Codes compared)72nd percentile (22,700 ZIP Codes compared)
Average annual pay per employee$55,87873rd percentile (16 ZIP Codes compared)88th percentile (328 ZIP Codes compared)70th percentile (22,551 ZIP Codes compared)

Percentile groups: Benton County · Arkansas · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

+6.5%
1-year change
2024–2025
+79.2%
5-year change
2020–2025
+135.6%
10-year change
2015–2025

Home price index — ZIP Code 72758

Home price index, ZIP Code 72758, 2000–2025Line chart of the annual home price index: 100.0 in 2000 and 306.9 in 2025. Every value is listed in the data table below the chart.100200300400200020052010201520202025306.9

FHFA ZIP Code index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, ZIP Code 72758
YearIndexAnnual change
2000100.0+2.2%
2001104.8+4.8%
2002109.2+4.2%
2003113.2+3.6%
2004123.7+9.3%
2005137.2+10.9%
2006144.6+5.4%
2007143.8−0.6%
2008137.5−4.4%
2009129.6−5.7%
2010120.6−6.9%
2011112.9−6.4%
2012114.9+1.8%
2013118.7+3.3%
2014121.3+2.2%
2015130.2+7.4%
2016136.3+4.6%
2017146.1+7.2%
2018155.3+6.3%
2019164.4+5.8%
2020171.3+4.2%
2021201.2+17.5%
2022245.2+21.9%
2023271.3+10.7%
2024288.1+6.2%
2025306.9+6.5%

03 — Nearby ZIP Codes

ZIP Code 72758 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
72758Rogers, ARthis ZIP Code$99,147$407,6009.8%+79.2%
72745Lowell, AR4.2 mi$91,207$281,8006.4%+66.4%
72718Cave Springs, AR5.0 mi$127,250$439,4001.9%+55.8%
72713Bentonville, AR7.9 mi$119,853$409,2004.6%+80.3%
72712Bentonville, AR8.2 mi$110,514$471,7004.7%+79.2%
72756Rogers, AR8.5 mi$72,230$269,20011.9%+78.1%
72762Springdale, AR9.4 mi$82,228$303,70010.1%+73.4%

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

1,269
Establishments
24,890
Employees
$1.39B
Annual payroll
$55,878
Average pay per employee
Establishments by sector, ZIP Code 72758
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Health care & social assistance18714.7%11.9%1.2×
Professional, scientific & technical services17713.9%11.7%1.2×
Retail trade15912.5%12.4%1.0×
Construction1229.6%9.6%1.0×
Accommodation & food services1018.0%9.3%0.9×
Finance & insurance997.8%5.5%1.4×
Other services997.8%9.5%0.8×
Real estate & rental897.0%5.5%1.3×
Administrative & support services745.8%5.3%1.1×
Wholesale trade584.6%4.4%1.0×
All other sectors1028.0%12.1%0.7×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.