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Data updated 2026-10-07

ZIP Code 90404 · Santa Monica, CA

Los Angeles County · pop 22,978 · ACS 2020–2024

The median household income in ZIP Code 90404 (Santa Monica, CA) is $95,139, higher than 50% of the other ZIP Codes in California.

Its FHFA home price index changed −4.8% over the five years to 2021.

01 — Where it stands

$95,139
Median household income
± $13,299 MOE
$1,244,400
Median home value
± $96,854 MOE
$2,239
Median gross rent
14.9%
Poverty rate
Percentiles for ZIP Code 90404 within Los Angeles County, California and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$95,139 ± $13,29952nd percentile (277 ZIP Codes compared)50th percentile (1,413 ZIP Codes compared)75th percentile (22,922 ZIP Codes compared)
Per capita income$64,22375th percentile (277 ZIP Codes compared)76th percentile (1,413 ZIP Codes compared)90th percentile (22,922 ZIP Codes compared)
Poverty rate14.9%68th percentile (277 ZIP Codes compared)70th percentile (1,413 ZIP Codes compared)68th percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher61.1%80th percentile (277 ZIP Codes compared)84th percentile (1,413 ZIP Codes compared)92nd percentile (22,922 ZIP Codes compared)
Owner-occupied homes21.4%12th percentile (277 ZIP Codes compared)4th percentile (1,413 ZIP Codes compared)2nd percentile (22,922 ZIP Codes compared)
Housing vacancy rate9.2%79th percentile (277 ZIP Codes compared)68th percentile (1,413 ZIP Codes compared)48th percentile (22,922 ZIP Codes compared)
Median home value$1,244,400 ± $96,85481st percentile (276 ZIP Codes compared)84th percentile (1,403 ZIP Codes compared)98th percentile (22,833 ZIP Codes compared)
Median gross rent$2,23964th percentile (277 ZIP Codes compared)65th percentile (1,412 ZIP Codes compared)94th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.49976th percentile (277 ZIP Codes compared)84th percentile (1,413 ZIP Codes compared)88th percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$123,05972nd percentile (271 ZIP Codes compared)73rd percentile (1,349 ZIP Codes compared)88th percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more12.9%68th percentile (271 ZIP Codes compared)68th percentile (1,349 ZIP Codes compared)87th percentile (22,230 ZIP Codes compared)
Home price index, 5-year change−4.8%3rd percentile (255 ZIP Codes compared)3rd percentile (1,289 ZIP Codes compared)0th percentile (18,843 ZIP Codes compared)
Business establishments per 1,000 residents68.588th percentile (277 ZIP Codes compared)94th percentile (1,412 ZIP Codes compared)97th percentile (22,700 ZIP Codes compared)
Average annual pay per employee$186,21299th percentile (277 ZIP Codes compared)98th percentile (1,406 ZIP Codes compared)99th percentile (22,551 ZIP Codes compared)

Percentile groups: Los Angeles County · California · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

−2.9%
1-year change
2020–2021
−4.8%
5-year change
2016–2021
+56.3%
10-year change
2011–2021

Home price index — ZIP Code 90404

Home price index, ZIP Code 90404, 2000–2021Line chart of the annual home price index: 100.0 in 2000 and 305.8 in 2021. Every value is listed in the data table below the chart.10020030040020002005201020152021305.8

FHFA ZIP Code index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, ZIP Code 90404
YearIndexAnnual change
2000100.0−0.1%
2001113.5+13.6%
2002131.1+15.4%
2003139.3+6.3%
2004180.6+29.6%
2005230.1+27.4%
2006249.6+8.5%
2007232.5−6.9%
2008238.3+2.5%
2009210.9−11.5%
2010198.1−6.1%
2011195.6−1.2%
2012196.3+0.3%
2013221.1+12.7%
2014253.8+14.8%
2015257.6+1.5%
2016321.2+24.7%
2017317.9−1.0%
2018373.7+17.6%
2019382.8+2.4%
2020314.9−17.8%
2021305.8−2.9%

03 — Nearby ZIP Codes

ZIP Code 90404 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
90404Santa Monica, CAthis ZIP Code$95,139$1,244,40014.9%−4.8%
90403Santa Monica, CA1.1 mi$121,925$1,548,90011.3%—
90405Santa Monica, CA1.1 mi$121,241$1,929,9007.8%−31.2%
90401Santa Monica, CA1.3 mi$110,385$1,149,20017.7%—
90402Santa Monica, CA1.8 mi$159,100$2,000,0016.2%—
90025Los Angeles, CA2.1 mi$103,894$1,079,70012.7%−1.5%
90073Los Angeles, CA2.3 mi——75.6%—

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

1,574
Establishments
32,963
Employees
$6.14B
Annual payroll
$186,212
Average pay per employee
Establishments by sector, ZIP Code 90404
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Health care & social assistance36022.9%11.9%1.9×
Professional, scientific & technical services25916.5%11.7%1.4×
Information18311.6%1.8%6.4×
Arts, entertainment & recreation16910.7%1.9%5.7×
Retail trade1096.9%12.4%0.6×
Other services1086.9%9.5%0.7×
Real estate & rental764.8%5.5%0.9×
Accommodation & food services543.4%9.3%0.4×
Construction513.2%9.6%0.3×
Wholesale trade493.1%4.4%0.7×
All other sectors1559.8%19.2%0.5×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.