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Data updated 2026-10-07

ZIP Code 95490 · Willits, CA

Mendocino County · pop 14,677 · ACS 2020–2024

The median household income in ZIP Code 95490 (Willits, CA) is $79,594, higher than 33% of the other ZIP Codes in California.

Its FHFA home price index changed +19.0% over the five years to 2025.

01 — Where it stands

$79,594
Median household income
± $18,348 MOE
$392,700
Median home value
± $29,392 MOE
$1,243
Median gross rent
7.9%
Poverty rate
Percentiles for ZIP Code 95490 within Mendocino County, California and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$79,594 ± $18,34860th percentile (11 ZIP Codes compared)33rd percentile (1,413 ZIP Codes compared)58th percentile (22,922 ZIP Codes compared)
Per capita income$40,27150th percentile (11 ZIP Codes compared)41st percentile (1,413 ZIP Codes compared)58th percentile (22,922 ZIP Codes compared)
Poverty rate7.9%10th percentile (11 ZIP Codes compared)29th percentile (1,413 ZIP Codes compared)32nd percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher25.4%50th percentile (11 ZIP Codes compared)36th percentile (1,413 ZIP Codes compared)50th percentile (22,922 ZIP Codes compared)
Owner-occupied homes65.2%40th percentile (11 ZIP Codes compared)55th percentile (1,413 ZIP Codes compared)25th percentile (22,922 ZIP Codes compared)
Housing vacancy rate9.9%20th percentile (11 ZIP Codes compared)72nd percentile (1,413 ZIP Codes compared)51st percentile (22,922 ZIP Codes compared)
Median home value$392,700 ± $29,3920th percentile (11 ZIP Codes compared)18th percentile (1,403 ZIP Codes compared)75th percentile (22,833 ZIP Codes compared)
Median gross rent$1,24330th percentile (11 ZIP Codes compared)12th percentile (1,412 ZIP Codes compared)62nd percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.42030th percentile (11 ZIP Codes compared)30th percentile (1,413 ZIP Codes compared)42nd percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$62,39320th percentile (11 ZIP Codes compared)27th percentile (1,349 ZIP Codes compared)35th percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more3.3%20th percentile (11 ZIP Codes compared)28th percentile (1,349 ZIP Codes compared)42nd percentile (22,230 ZIP Codes compared)
Home price index, 5-year change+19.0%14th percentile (8 ZIP Codes compared)11th percentile (1,289 ZIP Codes compared)3rd percentile (18,843 ZIP Codes compared)
Business establishments per 1,000 residents19.130th percentile (11 ZIP Codes compared)45th percentile (1,412 ZIP Codes compared)49th percentile (22,700 ZIP Codes compared)
Average annual pay per employee$50,30950th percentile (11 ZIP Codes compared)34th percentile (1,406 ZIP Codes compared)55th percentile (22,551 ZIP Codes compared)

Percentile groups: Mendocino County · California · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

+4.7%
1-year change
2024–2025
+19.0%
5-year change
2020–2025
+58.9%
10-year change
2015–2025

Home price index — ZIP Code 95490

Home price index, ZIP Code 95490, 2000–2025Line chart of the annual home price index: 100.0 in 2000 and 254.8 in 2025. Every value is listed in the data table below the chart.100150200250300200020052010201520202025254.8

FHFA ZIP Code index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, ZIP Code 95490
YearIndexAnnual change
2000100.0+9.6%
2001113.2+13.2%
2002126.8+12.1%
2003149.8+18.1%
2004176.8+18.0%
2005219.6+24.2%
2006243.3+10.8%
2007242.4−0.4%
2008225.2−7.1%
2009179.7−20.2%
2010158.8−11.6%
2011133.6−15.8%
2012131.2−1.9%
2013133.2+1.5%
2014153.8+15.5%
2015160.4+4.3%
2016182.1+13.5%
2017195.2+7.2%
2018201.0+3.0%
2019204.7+1.9%
2020214.1+4.6%
2021237.7+11.1%
2022254.2+6.9%
2023232.5−8.5%
2024243.4+4.7%
2025254.8+4.7%

03 — Nearby ZIP Codes

ZIP Code 95490 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
95490Willits, CAthis ZIP Code$79,594$392,7007.9%+19.0%
95470Redwood Valley, CA13.8 mi$76,250$627,50025.6%+21.7%
95469Potter Valley, CA15.6 mi$82,683$529,2008.3%+19.5%
95437Fort Bragg, CA18.2 mi$57,759$554,20012.2%+34.3%
95429Dos Rios, CA19.1 mi$13,333$400,00050.8%—
95427Comptche, CA19.6 mi$58,421$777,20019.1%+24.1%
95417Branscomb, CA21.6 mi$35,104$391,00016.7%—

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

281
Establishments
2,733
Employees
$137.5M
Annual payroll
$50,309
Average pay per employee
Establishments by sector, ZIP Code 95490
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Retail trade4214.9%12.4%1.2×
Construction3512.5%9.6%1.3×
Health care & social assistance3412.1%11.9%1.0×
Accommodation & food services3311.7%9.3%1.3×
Other services279.6%9.5%1.0×
Professional, scientific & technical services227.8%11.7%0.7×
Real estate & rental145.0%5.5%0.9×
Manufacturing134.6%3.3%1.4×
Wholesale trade124.3%4.4%1.0×
Administrative & support services113.9%5.3%0.7×
All other sectors3512.5%14.0%0.9×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.