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Data updated 2026-10-07

ZIP Code 96772 · Naalehu, HI

Hawaii County · pop 2,470 · ACS 2020–2024

The median household income in ZIP Code 96772 (Naalehu, HI) is $48,914, higher than 2% of the other ZIP Codes in Hawaii.

Per FHFA’s index for Hawaii County, home prices changed +58.5% over the five years to 2025.

01 — Where it stands

$48,914
Median household income
± $15,877 MOE
$403,200
Median home value
± $40,698 MOE
$1,603
Median gross rent
17.1%
Poverty rate
Percentiles for ZIP Code 96772 within Hawaii County, Hawaii and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$48,914 ± $15,87710th percentile (21 ZIP Codes compared)2nd percentile (77 ZIP Codes compared)11th percentile (22,922 ZIP Codes compared)
Per capita income$31,09225th percentile (21 ZIP Codes compared)13th percentile (77 ZIP Codes compared)26th percentile (22,922 ZIP Codes compared)
Poverty rate17.1%75th percentile (21 ZIP Codes compared)86th percentile (77 ZIP Codes compared)75th percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher23.6%15th percentile (21 ZIP Codes compared)19th percentile (77 ZIP Codes compared)44th percentile (22,922 ZIP Codes compared)
Owner-occupied homes80.0%60th percentile (21 ZIP Codes compared)81st percentile (77 ZIP Codes compared)61st percentile (22,922 ZIP Codes compared)
Housing vacancy rate19.1%75th percentile (21 ZIP Codes compared)75th percentile (77 ZIP Codes compared)80th percentile (22,922 ZIP Codes compared)
Median home value$403,200 ± $40,69830th percentile (21 ZIP Codes compared)10th percentile (74 ZIP Codes compared)76th percentile (22,833 ZIP Codes compared)
Median gross rent$1,60360th percentile (21 ZIP Codes compared)27th percentile (77 ZIP Codes compared)78th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.47280th percentile (21 ZIP Codes compared)75th percentile (77 ZIP Codes compared)78th percentile (22,922 ZIP Codes compared)
Business establishments per 1,000 residents13.465th percentile (21 ZIP Codes compared)38th percentile (76 ZIP Codes compared)25th percentile (22,700 ZIP Codes compared)
Average annual pay per employee$34,53110th percentile (21 ZIP Codes compared)6th percentile (76 ZIP Codes compared)9th percentile (22,551 ZIP Codes compared)

Percentile groups: Hawaii County · Hawaii · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

+6.1%
1-year change, Hawaii County
2024–2025
+58.5%
5-year change, Hawaii County
2020–2025
+92.3%
10-year change, Hawaii County
2015–2025

Home price index — Hawaii County

Home price index, Hawaii County, 2000–2025Line chart of the annual home price index: 100.0 in 2000 and 368.2 in 2025. Every value is listed in the data table below the chart.100200300400200020052010201520202025368.2

FHFA does not publish a ZIP-level index for this area; the chart shows the Hawaii County index. FHFA county index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, Hawaii County
YearIndexAnnual change
2000100.0+3.8%
2001107.8+7.8%
2002114.9+6.6%
2003125.7+9.4%
2004157.5+25.3%
2005211.3+34.2%
2006235.4+11.4%
2007230.7−2.0%
2008217.5−5.7%
2009184.1−15.4%
2010165.0−10.3%
2011153.2−7.2%
2012153.6+0.3%
2013162.6+5.9%
2014177.6+9.2%
2015191.5+7.8%
2016196.3+2.5%
2017207.1+5.5%
2018218.1+5.3%
2019224.8+3.1%
2020232.3+3.3%
2021256.4+10.3%
2022315.9+23.2%
2023333.9+5.7%
2024347.0+3.9%
2025368.2+6.1%

03 — Nearby ZIP Codes

ZIP Code 96772 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
96772Naalehu, HIthis ZIP Code$48,914$403,20017.1%—
96737Ocean View, HI7.9 mi$45,841$321,10025.2%—
96777Pahala, HI17.3 mi$64,643$233,20011.2%—
96704Captain Cook, HI19.4 mi$86,941$662,20011.8%+44.9%
96726Honaunau, HI26.3 mi$81,200$644,7000.0%—

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

33
Establishments
271
Employees
$9.4M
Annual payroll
$34,531
Average pay per employee
Establishments by sector, ZIP Code 96772
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Accommodation & food services824.2%9.3%2.6×
Health care & social assistance618.2%11.9%1.5×
Other services515.2%9.5%1.6×
Construction412.1%9.6%1.3×
Retail trade39.1%12.4%0.7×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.