CoverFi
Data updated 2026-10-07

ZIP Code 96713 · Hana, HI

Maui County · pop 1,023 · ACS 2020–2024

The median household income in ZIP Code 96713 (Hana, HI) is $54,375, higher than 3% of the other ZIP Codes in Hawaii.

Per FHFA’s index for Maui County, home prices changed +55.4% over the five years to 2025.

01 — Where it stands

$54,375
Median household income
± $14,917 MOE
$704,700
Median home value
± $290,957 MOE
$3,227
Median gross rent
24.6%
Poverty rate
Percentiles for ZIP Code 96713 within Maui County, Hawaii and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$54,375 ± $14,9170th percentile (12 ZIP Codes compared)3rd percentile (77 ZIP Codes compared)17th percentile (22,922 ZIP Codes compared)
Per capita income$43,50845th percentile (12 ZIP Codes compared)56th percentile (77 ZIP Codes compared)66th percentile (22,922 ZIP Codes compared)
Poverty rate24.6%100th percentile (12 ZIP Codes compared)97th percentile (77 ZIP Codes compared)90th percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher27.6%27th percentile (12 ZIP Codes compared)35th percentile (77 ZIP Codes compared)55th percentile (22,922 ZIP Codes compared)
Owner-occupied homes57.7%9th percentile (12 ZIP Codes compared)26th percentile (77 ZIP Codes compared)16th percentile (22,922 ZIP Codes compared)
Housing vacancy rate25.9%81st percentile (12 ZIP Codes compared)84th percentile (77 ZIP Codes compared)90th percentile (22,922 ZIP Codes compared)
Median home value$704,700 ± $290,95727th percentile (12 ZIP Codes compared)32nd percentile (74 ZIP Codes compared)92nd percentile (22,833 ZIP Codes compared)
Median gross rent$3,227100th percentile (12 ZIP Codes compared)93rd percentile (77 ZIP Codes compared)99th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.546100th percentile (12 ZIP Codes compared)100th percentile (77 ZIP Codes compared)96th percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$56,2740th percentile (10 ZIP Codes compared)12th percentile (58 ZIP Codes compared)22nd percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more2.5%0th percentile (10 ZIP Codes compared)10th percentile (58 ZIP Codes compared)30th percentile (22,230 ZIP Codes compared)
Business establishments per 1,000 residents32.372nd percentile (12 ZIP Codes compared)80th percentile (76 ZIP Codes compared)83rd percentile (22,700 ZIP Codes compared)
Average annual pay per employee$49,35145th percentile (12 ZIP Codes compared)45th percentile (76 ZIP Codes compared)52nd percentile (22,551 ZIP Codes compared)

Percentile groups: Maui County · Hawaii · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

+4.3%
1-year change, Maui County
2024–2025
+55.4%
5-year change, Maui County
2020–2025
+94.5%
10-year change, Maui County
2015–2025

Home price index — Maui County

Home price index, Maui County, 2000–2025Line chart of the annual home price index: 100.0 in 2000 and 395.4 in 2025. Every value is listed in the data table below the chart.100200300400200020052010201520202025395.4

FHFA does not publish a ZIP-level index for this area; the chart shows the Maui County index. FHFA county index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, Maui County
YearIndexAnnual change
2000100.0+8.5%
2001111.3+11.3%
2002121.5+9.1%
2003136.4+12.2%
2004170.5+25.0%
2005213.3+25.1%
2006243.7+14.3%
2007244.2+0.2%
2008225.9−7.5%
2009191.8−15.1%
2010166.5−13.2%
2011155.7−6.5%
2012155.2−0.4%
2013169.0+8.9%
2014188.6+11.6%
2015203.2+7.7%
2016213.0+4.8%
2017228.4+7.2%
2018238.3+4.3%
2019250.4+5.1%
2020254.4+1.6%
2021281.8+10.8%
2022334.7+18.8%
2023369.3+10.3%
2024379.2+2.7%
2025395.4+4.3%

03 — Nearby ZIP Codes

ZIP Code 96713 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
96713Hana, HIthis ZIP Code$54,375$704,70024.6%—
96790Kula, HI12.2 mi$100,693$1,037,70011.6%+41.6%
96708Haiku, HI13.1 mi$100,664$1,105,4009.7%+63.2%
96768Makawao, HI13.9 mi$100,391$946,70010.1%+59.8%
96753Kihei, HI21.6 mi$88,408$1,033,6008.9%+45.7%
96779Paia, HI21.6 mi$98,929$1,090,60016.0%+60.0%
96732Kahului, HI24.9 mi$101,739$864,3007.1%+53.3%

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

33
Establishments
353
Employees
$17.4M
Annual payroll
$49,351
Average pay per employee
Establishments by sector, ZIP Code 96713
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Health care & social assistance721.2%11.9%1.8×
Retail trade412.1%12.4%1.0×
Construction39.1%9.6%0.9×
Educational services39.1%1.3%6.9×
Accommodation & food services39.1%9.3%1.0×
Other services39.1%9.5%1.0×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.