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Data updated 2026-10-07

ZIP Code 96768 · Makawao, HI

Maui County · pop 18,569 · ACS 2020–2024

The median household income in ZIP Code 96768 (Makawao, HI) is $100,391, higher than 60% of the other ZIP Codes in Hawaii.

Its FHFA home price index changed +59.8% over the five years to 2025.

01 — Where it stands

$100,391
Median household income
± $8,017 MOE
$946,700
Median home value
± $50,209 MOE
$1,813
Median gross rent
10.1%
Poverty rate
Percentiles for ZIP Code 96768 within Maui County, Hawaii and the U.S.
MeasureValueCounty percentileState percentileU.S. percentile
Median household income$100,391 ± $8,01754th percentile (12 ZIP Codes compared)60th percentile (77 ZIP Codes compared)79th percentile (22,922 ZIP Codes compared)
Per capita income$45,72963rd percentile (12 ZIP Codes compared)65th percentile (77 ZIP Codes compared)71st percentile (22,922 ZIP Codes compared)
Poverty rate10.1%54th percentile (12 ZIP Codes compared)48th percentile (77 ZIP Codes compared)45th percentile (22,922 ZIP Codes compared)
Adults with a bachelor’s degree or higher33.1%72nd percentile (12 ZIP Codes compared)57th percentile (77 ZIP Codes compared)66th percentile (22,922 ZIP Codes compared)
Owner-occupied homes63.7%54th percentile (12 ZIP Codes compared)38th percentile (77 ZIP Codes compared)22nd percentile (22,922 ZIP Codes compared)
Housing vacancy rate4.9%0th percentile (12 ZIP Codes compared)7th percentile (77 ZIP Codes compared)22nd percentile (22,922 ZIP Codes compared)
Median home value$946,700 ± $50,20954th percentile (12 ZIP Codes compared)72nd percentile (74 ZIP Codes compared)96th percentile (22,833 ZIP Codes compared)
Median gross rent$1,81336th percentile (12 ZIP Codes compared)43rd percentile (77 ZIP Codes compared)85th percentile (22,865 ZIP Codes compared)
Income inequality (Gini index)0.44645th percentile (12 ZIP Codes compared)53rd percentile (77 ZIP Codes compared)62nd percentile (22,922 ZIP Codes compared)
Average adjusted gross income per return$80,12544th percentile (10 ZIP Codes compared)52nd percentile (58 ZIP Codes compared)65th percentile (22,230 ZIP Codes compared)
Returns with AGI of $200,000 or more5.6%33rd percentile (10 ZIP Codes compared)50th percentile (58 ZIP Codes compared)64th percentile (22,230 ZIP Codes compared)
Home price index, 5-year change+59.8%75th percentile (9 ZIP Codes compared)88th percentile (55 ZIP Codes compared)70th percentile (18,843 ZIP Codes compared)
Business establishments per 1,000 residents20.736th percentile (12 ZIP Codes compared)61st percentile (76 ZIP Codes compared)55th percentile (22,700 ZIP Codes compared)
Average annual pay per employee$46,42336th percentile (12 ZIP Codes compared)29th percentile (76 ZIP Codes compared)43rd percentile (22,551 ZIP Codes compared)

Percentile groups: Maui County · Hawaii · U.S. Hover a percentile for the number of ZIP Codes compared. MOE = 90% margin of error.

02 — Home prices

+8.3%
1-year change
2024–2025
+59.8%
5-year change
2020–2025
+103.3%
10-year change
2015–2025

Home price index — ZIP Code 96768

Home price index, ZIP Code 96768, 2000–2025Line chart of the annual home price index: 100.0 in 2000 and 417.8 in 2025. Every value is listed in the data table below the chart.100200300400500200020052010201520202025417.8

FHFA ZIP Code index (2000 = 100) — annual, developmental, not seasonally adjusted.

Data table
Home price index by year, ZIP Code 96768
YearIndexAnnual change
2000100.0+9.0%
2001110.2+10.2%
2002124.2+12.7%
2003136.1+9.5%
2004173.7+27.7%
2005210.3+21.1%
2006238.1+13.2%
2007233.3−2.0%
2008219.2−6.1%
2009188.3−14.1%
2010173.8−7.7%
2011158.0−9.1%
2012156.4−1.0%
2013170.1+8.8%
2014190.2+11.8%
2015205.5+8.0%
2016218.5+6.3%
2017233.2+6.7%
2018247.2+6.0%
2019253.1+2.4%
2020261.5+3.3%
2021286.4+9.5%
2022345.8+20.7%
2023378.5+9.5%
2024385.8+1.9%
2025417.8+8.3%

03 — Nearby ZIP Codes

ZIP Code 96768 and nearby ZIP Codes
ZIPPlaceDistanceMedian household incomeMedian home valuePoverty rate5-yr HPI change
96768Makawao, HIthis ZIP Code$100,391$946,70010.1%+59.8%
96708Haiku, HI5.6 mi$100,664$1,105,4009.7%+63.2%
96779Paia, HI7.9 mi$98,929$1,090,60016.0%+60.0%
96790Kula, HI8.1 mi$100,693$1,037,70011.6%+41.6%
96732Kahului, HI11.0 mi$101,739$864,3007.1%+53.3%
96753Kihei, HI11.6 mi$88,408$1,033,6008.9%+45.7%
96713Hana, HI13.9 mi$54,375$704,70024.6%—

Up to six nearest ZIP Code Tabulation Areas within 30 miles, by straight-line distance between Census center points (2024 Gazetteer).

04 — Business mix

384
Establishments
2,555
Employees
$118.6M
Annual payroll
$46,423
Average pay per employee
Establishments by sector, ZIP Code 96768
SectorEstablishmentsShare of ZIPU.S. shareRelative concentration
Construction6918.0%9.6%1.9×
Professional, scientific & technical services4912.8%11.7%1.1×
Health care & social assistance4110.7%11.9%0.9×
Retail trade348.9%12.4%0.7×
Other services338.6%9.5%0.9×
Administrative & support services318.1%5.3%1.5×
Accommodation & food services266.8%9.3%0.7×
Educational services225.7%1.3%4.4×
Real estate & rental143.6%5.5%0.7×
Arts, entertainment & recreation133.4%1.9%1.8×
All other sectors4912.8%18.3%0.7×

Counts are establishments (business locations), not jobs. Relative concentration = the sector’s share of establishments here divided by its share in the U.S. (1.0× = the same share). Average pay is shown only where at least 20 employees are reported. ZIP Code Business Patterns 2023.

05 — About this data

How percentiles are calculated

Percentiles compare this ZIP Code with other ZIP Codes in the same county, the same state and the whole country. Only ZIP Codes with their own American Community Survey estimate, a population of at least 1,000 and a published median household income are compared, and only those with a value for the measure. A percentile of 64th means the value is higher than 64% of the other ZIP Codes in that group (0 is the lowest value, 100 the highest); it describes the size of a number, not a judgment about the area. County and state percentiles are left blank when the group has fewer than 5 ZIP Codes. The number of ZIP Codes compared is shown with each percentile.

Census figures are published for ZIP Code Tabulation Areas, which approximate USPS ZIP Code delivery areas; values shown as — are not published or are suppressed by the source.

Use of this page

Area statistics only. These figures describe a ZIP Code area — not any person or household — and do not rate the area or the people who live there. CoverFi is not a consumer reporting agency; do not use this page to make decisions about credit, insurance, employment or housing.

Sources

  1. U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, ZIP Code Tabulation Areas. Estimates are survey-based and have margins of error.
  2. U.S. Census Bureau, ZIP Code Business Patterns 2023 (establishment counts by NAICS sector; employment and payroll totals).
  3. Federal Housing Finance Agency, House Price Index for five-digit ZIP Codes, census tracts and counties — annual, developmental, not seasonally adjusted.
  4. IRS Statistics of Income, Individual Income Tax ZIP Code Data, tax year 2022.
  5. U.S. Census Bureau, 2024 Gazetteer Files (ZCTA locations, used for nearby ZIP Codes).
  6. HUD USPS ZIP Code Crosswalk Files (ZIP-to-tract and ZIP-to-county assignment).

This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. This product uses the HUD User Data API but is not endorsed or certified by HUD User. ZIP Code Tabulation Areas are Census approximations of USPS ZIP Code delivery areas and may not match them exactly. ZIP Code is a trademark of the United States Postal Service.